Plastic surgery is an increasingly competitive market especially online. The reason why this is the case isn’t just because there are currently more practices than ever before offering high value, but because they are deploying marketing strategies aimed at reaching deeper into the customer base.
To have the best chance of winning the business of potential clients, your practice must create initial brand awareness, educate, and connect over multiple touches. Here are 3 essentials of an effective marketing campaign for plastic surgeons:
1. Optimizing for Local Search
Search Engine Optimization (SEO) is a marketing strategy that many practices have adopted in recent years. You probably have done the same. However, chances are that while you have optimized your website for SEO in general, you might not have optimized it for local SEO.
Today, people interested in any kind of cosmetic procedure first head over to the search engines to check out local practices. So, if you want to have a successful marketing campaign, you must first optimize your website for local search.
2. Taking Advantage of Social Media
Plastic surgeons often make the mistake of sticking to just the more traditional means of marketing, which means that they just have a website and assume that this is enough to make them visible online. Unfortunately, this isn’t the case.
If you really want to boost the visibility of your brand online, you must take advantage of the leading social media platforms. Twitter, Facebook, Instagram, and YouTube are by far the most important, but other networks too are important to add to your campaign.
3. Improve the Patient Experience
Digital marketing is obviously critical to the success of your practice, but it isn’t enough just to get the attention of your patients. If you are seriously looking to enhance your digital marketing efforts, you must live up to expectations.
Keep in mind that the more you encourage patients to engage with your brand online, the higher the chance that someone will have negative things about you or your practice. So, make sure that you provide the best experience possible and encourage patients to leave positive reviews.
The plastic surgery industry is highly competitive and there are many different ways to improve your marketing campaign. However, the ones discussed here have been proven to be highly effective and relevant to consumers today. Ensuring that your marketing campaign for plastic surgeons has the 3 elements discussed here will help you grow your patient base and revenue over time.